Comparing Facebook Ads vs. Google Ads: Which Platform is Best?
For business owners, it’s a common question: Is budget better spent on Facebook ads or Google ads? The answer,…
What Advertisers Can Learn From Google and Facebook
While advertising rules and trends may change, one fact remains constant. Personalizing advertising campaigns is where…
Your Guide to a Foolproof Facebook Ads Audit for Maximum Results
Meta’s social media platform Facebook has a lot of users—2.93 billion of them as of Q1 2022. Around 179 million…
What Is the Best Time to Run Your Facebook Ads?
There’s been a lot of speculation over the years about the best time to run Facebook ads. It seems like every other…
What Is the Facebook 20% Rule & Why Your Ads Should Follow It
Social and digital marketers who have been in the game for awhile will remember a Facebook rule called the “20%…
Facebook or Instagram? When to Use Each Platform
Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…
Want a Good Quality Score? Perfect the Post-click Experience
Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…
Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…